|
Promotion Performance Metrics:Displays in retail stores
nationwide for 2 months
650 stores average 50 walk-in customers per day
Multiplied by 60 days of the promotion (2 months)
Total number of impressions (In-Store Displays)
Banner Ads*
Placed on affiliate Website (100,000+ visits/month)
3 page-views per visit, average
Multiplied by 2 months (length of promotion)
Total number of impressions (Affiliate Website)
Promotion Microsite
Visitor registrations through the promotion Microsite
Email Blasts
Total number of impressions
* Percentage of registrations received via banner ad click-throughs:
20%
 Return to Services & Capabilities
|
32,500
x 60
1,950,000
100,000
x 3
300,000
x 2
600,000
19,882
5,000
2,574,882 |
